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Your taproom is more than a place to drink — it's a brand experience. French Press Custom helps breweries and wineries across Southern California create merchandise that customers proudly wear, from soft-hand printed tees featuring your latest release to embroidered snapbacks that fly off the shelf. We understand the craft beverage world and deliver apparel that matches the quality of what's in the glass.
What We Make
From daily uniforms to promotional merchandise — we produce it all in-house.
Soft ring-spun cotton tees with your logo and seasonal branding for front-of-house staff
Embroidered or patch hats featuring your brewery or winery logo — a top-selling merch item
Small-batch tees tied to seasonal releases, barrel-aged drops, or anniversary events
Premium pullover and zip-up hoodies for cooler months and loyal regulars
Custom embroidered aprons for tasting room staff and bartenders
Bulk-printed tees for beer festivals, harvest parties, wine club events, and anniversary celebrations
Why French Press Custom
4,355+ five-star reviews from businesses just like yours.
Soft-hand printing techniques that feel premium — no thick, plasticky prints on your merch
Low minimums perfect for limited release and seasonal drops tied to new brews or vintages
Fast turnarounds so you can have merch ready before your next taproom event or festival
Expert color matching to ensure your brand colors look right on every garment and hat
Retail-quality finishing options including hang tags, folding, and poly bagging for your merch shelf
How It Works
From initial quote to delivered apparel — we make the process effortless.
Share your project details, logo, and quantity. We provide a free quote within 24 hours with exact pricing.
Approve your free digital proof, then we produce your order in-house at our Santa Fe Springs facility.
Your custom apparel is packed and delivered (or available for free local pickup). Reorders are a breeze.
Project Spotlight
A craft brewery in Torrance was spending over $18 per shirt ordering merch through an online print-on-demand service, eating into margins. Their designs looked washed out, the blanks felt cheap, and customers were complaining about shrinkage after one wash.
FPC moved them to water-based screen printing on Bella+Canvas 3001 blanks for their core logo tees and DTG for their rotating small-batch seasonal designs. We set up a reorder system so their top sellers never go out of stock and helped them launch an embroidered hat line that became their #1 merch item.
“Our merch shelf used to be an afterthought. Now it's a profit center. Customers ask about new designs every time they visit. FPC totally changed our merch game.”
— Taproom Manager, Torrance
Trusted by the world’s best brands
Our Services
Learn more about the decoration methods we use for your industry.
Common Questions
Answers to the most common questions about custom apparel for breweries & wineries.
Get a free quote for your breweries & wineries apparel project. 4,355+ five-star reviews. No hidden fees.