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How much merch should I order for a pop-up or event, and which print method?

Order by design, not by event: put your main design on screen printing at 36 or more pieces, where the price per shirt drops fastest, and run limited or test designs on DTG, which has no minimum. Size the run to the people you realistically expect to buy, weight it toward medium, large and extra large, and keep a design you can reorder rather than overbuying for one day. Then work back from the date: standard turnaround is about 2-3 weeks after the artwork is approved and the deposit is paid, so place the order well before the event.

Last updated October 17, 2026 · Printed in Santa Fe Springs, CA · (562) 407-3800

Estimate the quantity from your audience

Start with how many people will walk past the table and what share of them have bought from you before. Past sales at a similar event are the best guide you will ever have; if this is the first one, order conservatively, sell out, and treat the sell-out as data for the next order. Leftover stock in the wrong sizes is the most expensive outcome, because it ties up cash and storage.

Remember the reorder works in your favor. We keep your artwork and stitch files on file, so reorders are quick, and a screen-print reorder of the same design carries no setup.

Fewer designs, deeper

Every design is its own run. One design at 72 pieces prices far better per shirt than two designs at 36 each, and three designs split below 36 would each fall under the screen printing line. The volume tier is set by the total pieces on the order, so a multi-design order still benefits from its overall size, but each design needs 36 pieces of its own to run on screens.

A practical pattern: one or two core designs on screen printing, plus a small limited design on DTG to see what sells.

Which method for which item

  • Screen printing: the main tees and hoodies, from 36 pieces per design. Lowest price per piece at volume and the most durable print.
  • DTG: limited drops, test designs and full-color art, with no minimum and no setup fee.
  • DTF transfers: from 12 pieces, for full-color art on fabrics DTG does not suit, such as polyester and nylon.
  • Embroidery: hats and beanies, from 24 pieces per design.
  • Heat transfer vinyl: names, numbers and simple one-color text, from 6 pieces.

Size curve and timing

For a general adult crowd, most of the run belongs in medium, large and extra large, with smaller amounts of small and 2XL and only a few of the extended sizes, which also carry a size upcharge on the blank. If your audience skews one way, follow your own sales history over any rule of thumb.

Standard turnaround is about 2-3 weeks after the artwork is approved and the deposit is paid. Rush depends on the schedule, so tell us the event date in the first message. The clock starts at proof approval, so approve in one pass.

Per-shirt print price by quantity, one front location

QuantityScreen print, 1 colorScreen print, 2 colorsDTG, light garment
12 piecesUse DTGUse DTG$15.00
36 pieces$7.73$8.87$12.00
72 pieces$5.28$5.93$8.00
144 pieces$3.69$4.09$6.00
288 pieces$2.73$2.98$5.00

Decoration only, from the same pricing engine as the quote calculator; the blank is additional. Screen printing starts at 36 pieces per design.

Frequently asked

How many shirts should I bring to a pop-up?
Base it on expected foot traffic and your own past sales at similar events. Without history, order conservatively on one or two designs and plan to reorder; selling out tells you more than a box of leftovers does.
What sizes should I order for event merch?
For a general adult crowd, most of the run in medium, large and extra large, smaller amounts of small and 2XL, and only a few extended sizes. Extended sizes from 2XL up carry a size upcharge on the blank.
Screen printing or DTG for event merch?
Screen printing for any design you order 36 or more of: cheapest per shirt at volume and the most durable. DTG for smaller runs, limited designs and full-color art, since it has no minimum and no setup fee.
How far ahead should I order event merch?
Standard turnaround is about 2-3 weeks after the artwork is approved and the deposit is paid, and the clock starts at proof approval. Add time for artwork and proof rounds on your side. Rush depends on the schedule, so tell us your event date.
Should I order hats or totes too?
They are good add-ons once the tees are right. Embroidered hats start at 24 pieces per design, and printed tote bags make a good second item for the table.

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