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The moment a customer opens their package is your brand's first physical impression. A great t-shirt in a plain poly bag with a generic tag feels like a commodity. That same shirt folded with tissue paper, sealed with a branded sticker, tagged with a custom hang tag, and packaged in a branded poly bag? That feels like a premium product worth every penny.
At French Press Custom, we offer complete finishing and packaging services in-house. Here is how to level up your presentation.
In the age of Instagram and TikTok, unboxing IS content. Customers share products that look and feel special. Custom packaging transforms a transaction into an experience.
Studies consistently show that packaging quality affects how people perceive product quality. A well-packaged shirt feels more premium and justifies a higher price point — even if the actual garment is identical.
Custom labels, tags, and packaging reinforce your brand at every touchpoint. When someone opens their order, your brand should be the first thing they see — not a generic Bella+Canvas label.
Woven labels are fabric labels with your brand name, logo, and care instructions woven directly into the material. They are the gold standard for apparel branding.
Types:
Cost: $0.50-0.65 per label installed (at quantity 100+)
Production time: Custom woven labels take 2-4 weeks to manufacture. Order them early or use our stock label program for faster turnaround.
Instead of a sewn label, a heat-transferred care label and size is pressed inside the neck. This creates the ultimate no-tag comfort.
How it works:
Cost: $0.50-1.25 per piece (includes tag removal + heat transfer)
Best for: Brands that want maximum comfort and a clean interior appearance.
Hang tags are attached to the garment with a tag gun or string. They serve as a marketing piece, price tag, and brand storytelling opportunity.
Cost: $0.65-0.95 per tag installed (at quantity 100+)
Individual poly wrapping protects garments during shipping and creates a clean, professional presentation.
Cost: $0.50-1.25 per piece (fold + bag)
For premium orders or gift sets, custom boxes elevate the experience significantly.
Cost: $1.50-5.00 per box depending on size, material, and printing
Here is what a fully branded apparel package looks like:
| Component | Purpose | Cost Each | |-----------|---------|-----------| | Tag removal | Remove manufacturer tag | Included with tagless | | Tagless print | Custom neck label | $0.50-1.25 | | Woven label | Side seam brand label | $0.50-0.65 | | Hang tag | External brand tag | $0.65-0.95 | | Tissue paper | Premium wrap | $0.25-0.50 | | Brand sticker | Seal the tissue | $0.15-0.30 | | Polybag | Protection and presentation | $0.50-1.25 | | Thank you card | Personal touch | $0.25-0.50 | | Total | Full premium packaging | $2.80-5.40 |
For a shirt retailing at $35-45, that $3-5 in packaging can justify a $5-10 higher price point while dramatically improving customer satisfaction and repeat purchase rates.
All of our finishing and packaging services are handled in-house at our Santa Fe Springs facility. We can add packaging to any print order — just let us know what level of branding you want.
Call (562) 407-3800 or add packaging details to your quote request.
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